August 17, 2022

In September 2021 we learned how Hilton’s luxury Conrad brand would be making its debut in California in 2022. Well, this hotel is open as of this month, so I wanted to recap all the details of this new points option.

Conrad at The Grand LA details

The Conrad Los Angeles at The Grand LA has opened as of July 2022. The hotel is located in downtown Los Angeles, and features 305 guest rooms spread across 28 floors.

Conrad Los Angeles room rendering

The Conrad has an elevated indoor & outdoor lobby with views of the Walt Disney Concert Hall, a 16,000 square foot rooftop terrace with a pool deck overlooking downtown, a 7,000 square foot spa with seven treatment rooms, a gym, several dining outlets, and 12,000 square feet of meeting and event space.

The dining outlets are in partnership with Chef José Andrés, and include the following:

  • San Laurel is the 10th floor restaurant that’s described as offering Spanish flavors through a California lens
  • Agua Viva is also on the 10th floor, and is a rooftop restaurant with Latin and Asian flavors
  • SED is a cocktail bar that also serves snacks, with presentation that’s described as entertainment in and of itself
  • Airlight is a rooftop bar on the pool deck with cocktails and shareable snacks
Conrad Los Angeles rooftop pool rendering
Conrad Los Angeles rooftop dining rendering

For those not familiar with The Grand LA, this is a new billion dollar mixed-use development designed by Frank Gehry. It features 176,000 square feet of retail and dining space, more than 400 residences (in a separate 39 floor tower), and a public plaza with landscaped, open terraces.

Rendering of The Grand LA
Rendering of The Grand LA

Conrad Los Angeles pricing & points requirements

What’s pricing like at the Conrad Los Angeles? Pretty steep. While prices vary seasonally and based on the day of the week, for most of the year rates start at $600+ per night. That reflects the market overall, I suppose, and how much hotel rates have gone up since the start of the pandemic.

Conrad Los Angeles cost in cash

If you do book a cash rate, I’d recommend doing so through Hilton Impresario, so that you can receive perks like a hotel credit, a room upgrade, complimentary breakfast, and more. Note that the Hilton Impresario rate will match the best flexible rate (that doesn’t include AAA rates, Hilton Honors member discount rates, advanced purchase rates, etc.).

If you’re looking to redeem points at the Conrad Los Angeles, it seems that the hotel is generally going for 90,000 Hilton Honors points per night when there’s standard room availability.

Conrad Los Angeles cost in points

You can of course also redeem free night certificates at this property, which can be earned with Hilton’s co-branded credit cards. Since you can often acquire Hilton Honors points for ~0.5 cents each (also what I value them), I consider 90,000 points to be the equivalent of paying $450 per night, including all taxes & fees.

How this fits into Hilton’s LA portfolio

I’ve gotta say, Hilton is really doing quite well when it comes to luxury hotels in the Los Angeles area. In addition to the new Conrad in downtown Los Angeles, the company also has:

The new Oceana LXR in Santa Monica

Beyond that, Hilton has literally dozens of other hotels in Los Angeles.

As far as this new Los Angeles property goes, there are pros and cons to downtown, and there’s no denying that the area has improved over the past couple of decades. While I like visiting downtown, personally it’s not where I prefer staying, though this does seem like a good option for those who are visiting the area.

When it comes to luxury hotels in downtown Los Angeles, the closest competitor is probably the Ritz-Carlton, located at LA Live.

There’s also a Ritz-Carlton in downtown Los Angeles

There’s also supposed to be a Park Hyatt opening in downtown Los Angeles eventually, but that project has had serious issues. The development was announced in 2016, but construction at Oceanwide Plaza has been stalled for several years now, and there’s no end in sight, at least last I checked.

The Chinese development company behind the project was having issues with late payments and mechanics liens, and couldn’t maintain sufficient capital. So if the Park Hyatt Los Angeles does end up opening, it’ll be at least a couple of years down the road, and that’s probably even optimistic.

Bottom line

A 305-room Conrad hotel has opened in downtown Los Angeles. The hotel is located at The Grand LA, a new mixed-use development. This is a very nice luxury addition to Hilton’s portfolio, as Hilton now has luxury properties in downtown, Beverly Hills, and Santa Monica.

What do you make of the new Conrad DTLA? Would you consider staying there?

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