August 12, 2022

Etihad Airways is getting into the NFT world, and is offering elite status to those who make a purchase.

Etihad Airways launches model airplane NFTs

Etihad Airways will be launching its first non-fungible token (NFT) collection, named “EY-ZERO1.” The collection will feature ten detailed 3D aircraft models, each showcasing a unique Etihad Boeing 787 livery. A total of 2,003 NFTs will be available for sale (with 2003 also being the year in which Etihad was founded).

EY-ZERO1 will be minted on the Polygon blockchain, and Etihad Airways will partner with Aerial.is to track the CO2 emissions of the NFTs. In addition to offsetting the entire carbon footprint of the project, the airline will allocate all proceeds from the collection to purchase sustainable aviation fuel in 2022.

That’s quite an interesting angle. So Etihad is using environmentally unfriendly NFTs in order to fund its environmental projects?

Here’s how Tony Douglas, the CEO of Etihad Group, describes this development:

“We’re excited to launch our first NFT collection, EY-ZERO1, which not only offers collectors, aviation enthusiasts and travellers a unique work of art, but provides real-world travel and lifestyle benefits with Etihad Airways.”

“NFTs and other metaverse technologies are revolutionising the digital economy, and we are proud to be one of the first airlines in the world to explore their potential to provide additional utility for our customers.”

“As well as recognising the artistic value of our aircraft liveries, our NFT collection has been designed to be as efficient as possible and support our wider sustainability and decarbonisation efforts at Etihad Airways.”

Etihad NFTs cost & Silver elite status

Etihad Airways’ NFTs will go on sale at 6PM UAE time on July 21, 2022, and the sale will remain open through August 18, 2022, pending availability.

Each NFT will be priced at $349 plus tax, and can be purchased at etihad.arcube.io. Etihad will be giving away 20 NFTs to people who pre-register on etihad.com/zero1 before they go on sale.

Those who purchase an Etihad Airways NFT will also immediately be given Etihad Guest Silver status for one year, and 10 winners will even win complimentary flight tickets with Etihad. So this is essentially a way to purchase Etihad Guest Silver status for $349, if nothing else.

The catch is that the benefits of Etihad Guest Silver status are fairly limited, though there are some potentially useful perks. This includes 25% bonus miles, priority check-in, lounge access in Abu Dhabi, extra baggage, and free standard economy seat assignments (since Etihad is basically a low cost carrier at this point).

Bottom line

Etihad Airways is one of the first airlines to get into the NFT world. Perhaps most interesting to many, this is an opportunity to purchase Etihad Guest Silver status for $349.

I don’t know the first thing about NFTs. I did just finish reading a book on Bitcoin (simply because I wanted to learn), and I’m more confused after finishing it than I was before. I also felt like I essentially attended a cross between a timeshare presentation and a cult meeting. Anyway…

Who’s buying Etihad NFTs?!

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